Paws on the Wharf

A playful and engaging brand identity developed across marketing and digital assets for Paws on the Wharf, an art trail celebrating Guide Dogs’ iconic guide dogs. Run by Guide Dogs and supported by Canary Wharf Group, the eight-week event (2024) features a collection of larger-than-life dog sculptures, each uniquely decorated by artists. The identity was designed to be bold, accessible and family-friendly while maintaining strong brand recognition.