be:cause

A crisp, multi-dimensional brand identity for be:cause, an online community created for Gavi, the global vaccine alliance. The challenge was to establish a professional, innovative and credible identity while maintaining a warm, human tone. It was essential to avoid triggering or emotive imagery often associated with vaccination (such as needles or poverty). The final identity balances clarity and approachability, positioning Gavi as forward-thinking while remaining personal and inclusive.